Marketing Plan For A Marketing Mix - 879 Words

The promotional concept has been used in many instances to create a meeting point between sellers and buyers. This occurs through providing critical information to customers. Promotion as a marketing mix can be defined as the art used to inform, persuade and remind a target audience regarding a given produce and service (Kazmi Batra, 2008). In many circumstances, it involves the reduction of prices of products for a limited time (Wiehenbrauk, 2010). This is mainly to attract consumers into purchasing the company’s product. Promotion as part of the 4P’s in marketing will take into consideration various promotional activities in order to persuade people into buying the healthy diet pill. Advertising Advertising is a promotional tool that establishes a link between buyers and sellers in a market (Mehta, 2008). It is usually used to relay information to the target market using mass-media advertising tools. In advertising, the company will communicate the products availability to the audience to increase awareness and inform customers on the existence of the product. The company will advertise the healthy diet pill through the use of billboards, television and radio. In this strategy, billboards will be used to run an advertising campaign that uses an outdoor advertising strategy where billboards are mounted on specific highways and places (Shimp Andrews, 2007). This outdoor tool will be mounted in high traffic areas, avenues and on buildings to inform masses on theShow MoreRelatedMarketing Mix And The Marketing Plan1335 Words   |  6 PagesIntroduction Competition, Marketing Mix and pricing plays a major role in the marketing Most marketing plans are conceived to extend no longer than one year before the plan is reassessed for modifications, additions, subtractions or entire reinvention depending on constantly evolving business goals and circumstances. In fact, a properly implemented marketing plan is constantly being assessed by accurate and consistent tracking systems to evaluate the plan’s performance against expectations. ThisRead MoreMarketing Mix And Marketing Plan1057 Words   |  5 PagesPromotion is one of the key elements to the Marketing Mix and is used by businesses to communicate information about their product in order to meet specific promotional objectives. To effectively promote a product or service, a business must first decide which communication process is best suited to their target market (Palmer, 2004). There are many different communication tools which a business can use, all of which can be classifi ed into one of two promotional categories. These two categoriesRead MoreCase Study : Marketing Mix And Marketing Plan2462 Words   |  10 Pagesengage, scope, plan, metrics, research, innovate, decide, manage, communicate, diversity and close. 1. Sell: convince customer to buy 1.1 Marketing: consist of 4 ingredients It is crucial for marketers to consider 4 P’s when coming up with a marketing plan: product, price, promotion and place. These 4 P’s, proposed by E. Jerome McCarthy in 1960, are ingredients of the marketing mix. A product could be a physical good or an intangible service. The product is the core of marketing. Marketers needRead MoreMadza Marketing Mix Plan4644 Words   |  19 Pagesit as a transport only and do not care about status. Currently, as we choose to believe, this car is in the maturity stage for its targeted group of consumers. Even though the company is showing the specifications of this car clearly on all its marketing collaterals, consumers might not be able to understand the technical issues or language used. 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But repeating the same success level when it comes to ecotourism is a difficult task. Traditionally, sensations created by social media are often related to entertainment industry or really important events that can stir public interest. But when it comes to ecotourism, we are dealing with a sustainable business market that requiresRead MoreHaribo Cupcake Mix Marketing Plan6775 Words   |  28 Pages[pic] MARKETING PLAN: [pic] CONTRERAS VALDERRAMA Ivà ¡n FERNANDEZ Ana Laura GASPARINI Fabien GRANDPRE Sà ©golà ¨ne HAMRANI Sonia ING Morgane Foreword Created in 1920, in Bonn, by a German named: Hans Riegel, Haribo (stands for Hans RIegel BOn) is today known worldwide for its candies such as: Gold-Bears, Tagada Stawberries or Fizzy Cola. Indeed, Haribo is the first manufacturer of gums and jellies within the total sugar confectionery market, whoRead MoreHaribo Cupcake Mix Marketing Plan6790 Words   |  28 Pages[pic] MARKETING PLAN: [pic] CONTRERAS VALDERRAMA Ivà ¡n FERNANDEZ Ana Laura GASPARINI Fabien GRANDPRE Sà ©golà ¨ne HAMRANI Sonia ING Morgane Foreword Created in 1920, in Bonn, by a German named: Hans Riegel, Haribo (stands for Hans RIegel BOn) is today known worldwide for its candies such as: Gold-Bears, Tagada Stawberries or Fizzy Cola. Indeed, Haribo is the first manufacturer of gums and jellies within the total sugar confectionery market, who owns other famous candy brandsRead MoreMarketing Plan for Fit Mix Protein Water Mix3329 Words   |  13 PagesMarketing Plan Executive Summary The Fit Mix Protein Water mix is a new product that is being launched. This consultative report presents a marketing plan for the company developing the product. The recent political and social trends towards healthier lifestyles have increased the market for health drinks. The consumers are sensitive to health benefits including weight control offered by such products. The Fit Mix protein water mix would address health issues for the whole family. It will beRead MoreMarketing Mix Plan for Baskin Robbins2131 Words   |  9 Pagesagainst their competitors at the Los Angeles County Fair. That year they won their first Gold Medal and set the pattern for county and state fair participation, earning Gold Medals for Baskin-Robbins Ice Cream every year since that first contest. Marketing Mix PRODUCT Baskin Robbins has never used artificial flavorings; its extensive Ramp;D efforts have focused on developing a wide range of flavors by using natural ingredient. As a result, BR’s products smell distinctly different from other products